About Us
About Us
“Storytelling Can Change The World. We’re Committed to Keeping The Creators Healthy and Safe.”
Founded in 2007, SetMD provides on-demand and concierge medical services to entertainment professionals, productions, and live events. We understand the frenetic culture of the industry, and we are equipped to make your production run more smoothly and safely.
Our Story
Story
In 2007, SetMD founder Dr. Paul Heinzelmann wanted to create a new kind of healthcare service outside the typical clinic setting. He was intrigued with combining the old-fashioned house call with the convenience of new communication technologies, so he brought medical services to patients in their homes, hotel rooms, and the workplace via house calls and patients’ smartphones.
Having been a huge movie fan since he was a kid, Dr. Paul wanted to support creatives and entertainment professionals in his way. He decided to offer his innovative medical services to the entertainment industry to keep them safe and healthy as they tell their stories.
SetMD first started on productions in Boston, Massachusetts, and has since grown to work on major motion films, tv shows, and theater in NYC, L.A., Atlanta, Vancouver, and more. And its services have expanded from concierge services to large-scale group COVID-19 testing, specialist referrals, and more.
Values
Our Values
1
Education and Guidance
Guide clients and alleviate their stresses
Educate the public on
health and safety
2
Storytelling
Empower creatives,
diverse voices, and
inspiring stories
3
Innovation
Provide innovative solutions
to clients’ problems and cutting-edge services
4
Community
Build a supportive network
of clients and medical professionals who can
help each other
Partners
Our Partners
OWL TREE Productions, LLC